A Great Media Buyer...

What we provide you...
  • Close working relationship with the media freeing up your time to do your job 
  • Maintains exceptional relationships with ALL media. 
  • Handles all interfacing with media rep contacts so you’ll know where the special deals are at any given time. Just keeping in touch with them can be a full time job in itself. 
  • Free up time to do your job and 
  • Available to you and follows up with you within a reasonable time frame. 
  • Provides reports and schedules advertising faster than you can do it yourself. 
  • Interfaces with the media to allow separation between the press and the advertising. 
  • Media is a supply and demand business. Unless you work with these people every day, it’s impossible to know where all the deals are all the time because they are always shifting. It’s like the end cap at the grocery store…they are always different and if you know where the deals are, your advertising dollar goes further. 
  • Supplies Excel spreadsheets and working documents with regular updates in a readable format making it easy to cut and paste portions of the document for meetings for internal justification of action and to substantiate department responsibilities. 
  • Acts as your right arm (unless you’re left handed!) Helping you prepare for meetings and do background & behind-the-scenes work for presentations. 
  • Comes up with ideas you don’t think of because they are just outside the forest and can actually SEE the trees! 
  • Handles all accounts payables and sends out an easy to read QuickBooks invoice for the campaign outlining all activity for that specific campaign. 
  • Negotiates promotions and spiffs based on the money the client spends with the media thus enabling our dollars to work twice as hard receiving additional airtime/print space as well as providing gifting items for charities as well as moral building activities. 
  • A sounding board for our campaigns. Need someone to brainstorm with? Perfect! Not only can we discuss the upcoming campaigns and be available for idea brainstorming meetings, but also can be entrusted with confidentiality. 
  • Provides volume discounts by joining your budget with other clients that help with major media price breaks. Think of what you could do if you combined your advertising under 1 roof. Volume discounts would increase (or shall we say decrease) on ALL media. 
  • Treat you like you’re their only client. 
  • Provides good record keeping. We all get busy and forget to document something we wish we had later. 
  • Provides Arbitron, Nielsen, Media Audit, Scarborough, Media Market Index, Qualitap Audit Bureau of Circulation and Radio Advertising Bureau research and access.
  • Strengths in new media, internet and marketing on the web.

Do what you do and do it best! 

We’ll all be more efficient if we specialize in our craft.  Having a GREAT Media Buyer allows you to do what you’re best at.  After all, you will always know more about your job than a media buyer, but a GREAT media buyer will always know more about media, what’s happening and how to save us money than you will.  A GREAT Media Buyer will have a pulse on the media business and that benefits our business...and did we mention, we only work with nice people?  Life is too short!

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